By Chris H. Lipsman, Contributing WriterFor more than two decades, the National Association of Manufacturers (NASCAR) has sponsored several NASCAR teams, many of which have been long-term winners, and its sponsors include car manufacturers including Ford, Chevrolet, and Toyota.NASCAR’s current sponsorship structure is set to expire at the end of the 2020 season, and with […]
How do you spot a sponsor?Here are the best ways to spot them, according to new research from the University of Queensland.The study, which was conducted by a team of researchers from the Australian National University, found that when looking for sponsorship synonyms, researchers are looking for a certain type of relationship between a sponsor […]