How a car dealership could boost its revenue with a car sponsor

Sponsorship is one of the fastest-growing segments of the auto industry, and for some carmakers, it’s critical to generating revenue.For carmakers that aren’t in the business of manufacturing, the money is important.But many carmakers aren’t focused on growing revenue from sponsorship.Many carmakers have built their brands on a foundation of cars built with other carmakers’ […]

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When Fox News sponsors Fox News, it’s a new way to go, says Fox News CEO

The network is looking to expand its audience, especially with advertisers who have long supported Fox News and other conservative networks.Fox News host Megyn Kelly has been one of the network’s most popular hosts, which has attracted advertisers.The network’s new ads are targeting millennials, the group that most likely to watch Fox News during prime […]

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