In 2016, Instagram became the first social network to offer sponsorship to the NFL in the form of a ‘Sponsorship Pledge’.This is the same platform that owns Nike, which is now the world’s largest sports footwear brand.But in a year when sponsorships have become a hot topic in sports, what is Instagram doing to keep […]
The NHL’s top sponsors are trying to stay in the news, so to stay on top of their latest announcements and the teams latest announcements, they’re turning to Twitter.As of Thursday, the NHL’s sponsors account tweeted more than 1,400 times with the hashtag #HockeyIsLife, including some of the most important and timely news for hockey […]
How do you spot a sponsor?Here are the best ways to spot them, according to new research from the University of Queensland.The study, which was conducted by a team of researchers from the Australian National University, found that when looking for sponsorship synonyms, researchers are looking for a certain type of relationship between a sponsor […]
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