Why are we seeing more and more sponsorships of football players?

In 2016, Instagram became the first social network to offer sponsorship to the NFL in the form of a ‘Sponsorship Pledge’.This is the same platform that owns Nike, which is now the world’s largest sports footwear brand.But in a year when sponsorships have become a hot topic in sports, what is Instagram doing to keep […]

Read More →

How to keep your NHL team sponsors happy

The NHL’s top sponsors are trying to stay in the news, so to stay on top of their latest announcements and the teams latest announcements, they’re turning to Twitter.As of Thursday, the NHL’s sponsors account tweeted more than 1,400 times with the hashtag #HockeyIsLife, including some of the most important and timely news for hockey […]

Read More →