Sponsored data, the ability to target advertising, and the rise of the ad-supported television network are all part of the story.The company is now using data from its advertising network, the AT&O network, to target ad impressions. In recent years, AT&t’s Sponsored Content strategy has become increasingly complex.As a result, AT+ subscribers have been forced to […]
This article has been updated to correct the name of the company that owns Reliance Jio, which was in the news recently for paying out large sums to employees who had taken part in protests against the company.