NFL fans have been paying for sports merchandise in the NFL for decades, but the league is looking to diversify its offerings this year by giving fans an opportunity to buy merchandise at sports bars and restaurants.
The NFL is partnering with an Arizona-based company, Rush Limbaugh Sports, to start offering f1-branded apparel and accessories.
The company said its apparel line will be available in bars and casual restaurants across the United States beginning this week.
“The NFL has long been known for its incredible brands and its incredible product, but today, we’re adding the F1 brand to our collection,” Rush Limbabaugh CEO Scott Lively said in a statement.
“As our sports fans know, they are not alone in their love for the NFL.
We are excited to add a new line of F1 apparel and f1 accessories to our lineup, and we’re also excited to partner with the NFL to bring fans the sport they love.”
The NFL does not have an official F1 line yet, but it is rumored to include a mix of clothing, gear, shoes and accessories, with an emphasis on the F2 and F3 divisions.
In addition to apparel, RushLimbaugh is also developing a line of fintech products, including a mobile app that will allow fans to purchase tickets to live events and other merchandise.
The NFL has also partnered with Lyft to launch a partnership with its app.
The companies are also working on a mobile application that will give fans a way to pay for merchandise.
The partnership with RushLimbabaugh Sports is the first time the NFL has partnered with a third party for an F1-focused apparel line.
The F1 partnership comes at a time when the NFL is trying to expand its F1 footprint beyond the US.
Last week, the league announced a new television contract with Fox that will see the NFL on Fox’s network for the first three seasons of the deal.
The league also is looking at licensing other products from other sports, including boxing and soccer, to give fans more choice in what to buy.