It’s been a long time coming.
When Columbia began its college basketball season this past season, it wasn’t expecting much.
But that was the reality for many of the college sports networks, which have struggled to compete with the likes of ESPN, TNT, and ESPN2.
That’s why ESPN, ABC, and Fox Sports all partnered with the University of South Carolina, which was awarded a sports network and television contract with the NCAA last week.
But ESPN and ESPN 2 also decided to partner with Columbia to create a new, high-profile sports brand, the Columbia Bluejays, which has a unique identity that will help it gain the attention and loyalty of college basketball fans.
The partnership was announced on Wednesday by the schools athletic director.
“Our mission at Columbia is to bring a brand of excitement, athleticism, and diversity to college athletics,” John Hitt, Columbia’s athletic director, said in a statement.
“With the launch of Columbia’s sports brand on Wednesday, we are giving fans the opportunity to be excited, entertained, and engaged with our team as we compete for championships at our schools national and regional championships.”
In addition to the Bluejay brand, Columbia will also have a number of other brands, including the Columbia Fireball and the Columbia Thunderbird.
This is the first major brand partnership between ESPN and a sports program since ESPN was purchased by Time Warner.
It’s a partnership that’s sure to have a big impact on the way fans will watch and watch sports.
The deal comes after ESPN and Fox’s purchase of the New York Yankees.
As part of the deal, the Yankees have signed a five-year, $250 million deal with ESPN and the New England Patriots to bring the network’s sports programming to the city.
“The relationship between ESPN, Fox, and the University is a strategic and strategic one, and we look forward to working with them to grow this new brand of sports coverage and engage with fans as they tune into our sports networks on demand,” said Bob DiPietro, the president of the University.
“It’s an exciting time to be a part of a multi-platform, global, multi-network media company that has proven itself to be an industry leader in sports.”
As part in the deal with Columbia, the Blue Jays will also be able to stream games on its online streaming service and use their logo in their commercials.
It will be interesting to see how the Blue Jays deal will affect their television ratings.
Columbia, which is located in Columbia, S.C., is a small college, so the university will be focusing on its athletic program, which competes in the Colonial Athletic Association (CAA).
“This is a new day for Columbia,” Hitt said.
“This will be our first season of major national exposure for Columbia and we’re excited to build a new brand for Columbia.
We’re excited about it, and it’s a huge opportunity for us.”