eBay is launching a new ad campaign aimed at boosting trust and awareness in the marketplace, and it’s aimed squarely at the “you are here” ad pitch.
The ad campaign will begin in the U.S. this weekend, and runs through Tuesday, the company announced Tuesday.
The campaign is being led by AdAge, which is a unit of eBay’s parent company, eBay Inc., and will run on eBay’s home page.
The goal of the ad campaign is to demonstrate eBay’s commitment to the community by highlighting its commitment to inclusion and inclusionism, and will also be about making it easy for people to interact with sellers and buyers in ways that promote positive and authentic experiences.
The ads will feature sellers and sellers’ buyers, as well as a variety of brands.
“We’ve been using the ‘you are not here’ ads for years and years now,” said Brian Belsky, eBay’s vice president of advertising.
It’s really about building awareness and building trust. “
There is a lot of good work being done by Ad Age, which has created a whole ecosystem around the brand that has grown and expanded over the years.
“These ads are going to run on our home page and will start in the next couple days.” “
For more, read our full report: How the ad industry is responding to a populist, “you’re here” campaign. “
These ads are going to run on our home page and will start in the next couple days.”
For more, read our full report: How the ad industry is responding to a populist, “you’re here” campaign.
Follow Allie Conti on Twitter: @allie_conti