WEST LAFAYETTE, Ind.
— Crossfit is not only the latest in a long line of companies to jump on the fitness craze.
And now it’s getting its own cross-country ski run, with a local ski resort.
WEST LACTE, Indiana (CNNMoney) — This is Crossfit’s newest sponsor, but not its only one.
It also has its own ski run.
This summer, Crossfit will begin its first cross-Country ski season in West Lafayette, Indiana, a town of 1,200 people near Indianapolis.
The cross-national ski event will begin July 10 and run until June 30, 2018.
The Crossfit Mountain Team, a ski team based in Boulder, Colorado, will compete.
“The first year, we had some people from the local ski community that had a couple of days off, and then we had people that didn’t,” said Chad Hennig, the owner of Crossfit.
Hennig says Crossfit has become an Olympic contender, and he’s excited to see how the ski season will unfold.
“It’s going to be the biggest year in our history.
I know this has never happened before,” he said.
Horse racing has also attracted some national attention.
Last year, CrossFit began sponsoring the world’s first horse racing event, the world championship, at the CrossFit Games in Atlanta.
Hennigs team is not part of the race.
“I don’t think there’s any reason for us to participate.
It’s an event where we’re competing against other people who have been there for years,” Hennigs said.
The Crossfit ski team is the only one of the 10-man crew in West Laco’s lineup, but the other crew members are members of CrossFit Indiana, the state’s ski club.
It won’t have an official presence on the cross-continental ski race, but Crossfit is trying to promote its athletes.
“We want to get people to cross-compete and get into cross-training and cross-resort as well,” said Mark Perna, the co-owner of Cross Fit Indiana.
Perna has been working with the state ski club for several years, and says CrossFit is “the only thing that’s going” to keep him in West Virginia.
Pete Cram is a freelance reporter based in New York.